At 211 degrees, water is hot.
At 212 degrees, it boils.
And with boiling water, comes steam.
And with steam, you can power a train.
One degree more = Exponential results
212º the extra degree™ is an inspiring book that focuses on the essential fundamental of effort-- the primary fundamental that feeds all others. Its purpose is to inspire the extra level of effort that produces exponential results.
Let 212 become a part of everyone's vocabulary-- a way to say "go get 'em" and a way to say "great work" -- a tagline as powerful as some of the world's most successful brands but one you can implement with your most valuable asset -- your people.